Bug Labs
ID, Art Direction, Website Design. buglabs.net
Sourcelab created Bug Labs graphic identity and provided art direction for all visual elements including their website, product photography, illustrations, icons and graphics for the BUGbase hardware. Bug Labs is a technology start-up behind BUG, an open, modular consumer electronics hardware and web services platform. more...
The graphic ID illustrates the two essential concepts of BUG: Modularity and Community. The modularity concept is represented by the BUG logo, which resembles an assembly of the BUG platform's hardware modules. This concept is further carried over to the website, with a layout comprised of blocks of information broken into modules of varying sizes and colors. The community aspect is represented by the BUG "Cloud" Illustration and the small dot-grid background presented across Bug Labs' graphic pieces, both suggesting the interconnectedness of BUG's user community.
